The method of quickly collecting keywords for your website
Our web robots make millions of searches in search engines and record results in our databases. For the Yandex:Moscow database we make 100,000,000 searches in Yandex, 200,000,000 searchs for Google USA and save results so that we can show them to users of keys.so. This report displays keywords, using which our system found a specific page from a website being analyzed among the first 50 search results. I.e., keywords for which the website being analyzed gets visits.
You can ask a search engine, for example: "Which websites will appear if I search for «Pig in a poke»?", and it will answer with site1.com, site2.com, etc. But keys.so you can ask: "In search results for what keywords site1.com appears?", and we will answer with a list of keywords.
This report is one of the most laconic in our system, yet it is generally in the highest demand.
What data is included in this report?
Keyword;A keyword for which we found at least one page a website being analyzed in search results. In this column two links are provided – to the keyword dashboard and to the "Complementary keywords" report.
Pages;Address of a page we found in search results. By clicking it you can see the full list of keywords, results of searching for which included this page.
Position;At which position this page of the website being analyzed was found. In case of several pages, our service will show the page in the highest position.
Wordstat;Broad search volume of this keyword, i.e. search volume without use of any clarifying operators. We get data on this from Wordstat.yandex.ru
[!Wordstat];Exact search volume. Besides broad search volume, we clarify search volume in the most specific format "[!this !exact !keyword !format]", which limits search results to this exact set of words, in these exact word forms and order. This data is very important and keys.so is the only service which provides it. Broad match search volume of the "plastic window buy Moscow" is currently 6295 appearances in search results, so you may think it is a good keyword, but exact match search volume of this keyword ("[!plastic !window !buy !Moscow]") is zero, i.e. this is a dummy keyword, which is pointless to take into account.
Words;Number of words a in keyword.
Ads;Number of ads.
Documents found;Displays how many documents were in search results. Generally the smaller this number is, the easier it is to reach the top place. I.e., this is a tool for analyzing competitiveness of keywords, albeit rough and imprecise.
Cost per click;Average cost per click.
Place-name;Is a place-name.
Question;Is a question.
How to use this data?
Improve your website
If you're analyzing your own website, the first thing you need to do is to take a look at keywords at positions from 11 to 20. Set the appropriate filter, and you will see keywords from the second page of search results.
Then sort data by exact search volume, and you will get nothing short of a manual for improving the texts of your website. Take keywords which are suitable for pages you've found, but are not included into your document's text or fit into it poorly.
Add 1-2 instances of them to the page's text or title, wait for reindexing, and its position most likely would improve. Working on user convenience also pays off. Maybe you should add some blocks, so that users will have easier time finding responses to those keywords which ended up on the second page of search results?
Such pinpoint improvements practically always provide huge gains, and you will soon see results, as your document is already close to a precious position in Top 10. You can similarly attempt to get it into Top 3 or Top 5. The highest positions in search results draw the most visits, after all.
Attention to competitors
If you are preparing a new website, and analyzing a competitor website, you should pay attention to its number of keywords and their average search volume. Evaluate commercial appeal of keywords. We believe that group reports are the best tool for preparing new projects, therefore we use the website keywords report to verify whether competitors are selected correctly. If a competing website includes mostly "our" keyword, great, it will be included into the domain list for the group report.
And if for some reason you do not want to use a group report, you can download the list of your competitor's keyword for further processing and reworking into your own website's semantic kernel.
Compare your website with its competitors
If you're analyzing a competitor website and your own website is already launched, you should pay attention to prevalent keywords of your competitor shown in this report. Possibly your competitor has keywords for your brand, and this is worth paying attention to?
The website comparison tool is quite convenient here, it allows you specify your own website and a competitor website, and view only keywords shared by these two websites, or only those absent from one of them. Absent keywords, of course, should be evaluated as possible sources of articles in case of an informational websites, or possible sources of demand. Maybe you can provide new services or better describe existing ones, add new products or change positioning of existing ones.
Evaluate a website you analyze
If you're analyzing a website for potential purchase, take note how many of its keywords are in Top 10, and how many are below that. If everything is already squeezed into first pages of search results, ensuring quick growth of such website would be more difficult.
Check whether the vast majority of visits is attracted by only a few keyword. Such situation is clearly an additional risk factor, as merely a change in ranking algorithms can knock this website from leading positions.
Brush away the superfluous
If you are preparing to launch an advertising campaign, this report no doubt can become an excellent starting point for generating a semantic kernel of your company. You should check both keywords of your own website and those of competing websites, find the most important words in them, and pay attention to filler words, which should be added to negative keywords. These can include both common words like "download" or "free", and relatively specific ones, which aren't immediately noticeable, for example "toy" for a website related to special vehicles, or "radio-controlled" for a website related to cars.