Our web robots make millions of searches in search engines and record results in our databases. For the Yandex:Moscow database we make 100,000,000 searches in Yandex, 200,000,000 searchs for Google USA and save results so that we can show them to users of keys.so. This report displays keywords, using which our system found a specific page from a website being analyzed among the first 50 search results. I.e., keywords for which the website being analyzed gets visits.
This report is similar to the "SEO website keywords", except that data in it is filtered by a specific website page, instead of its domain.
What data is included in this report?
Keyword;A keyword for which we found at least one page a website being analyzed in search results. In this column two links are provided – to the keyword dashboard and to the "Complementary keywords" report.
Position;At which position this page of the website being analyzed was found. In case of several pages, our service will show the page in the highest position.
Wordstat;Broad search volume of this keyword, i.e. search volume without use of any clarifying operators. We get data on this from Wordstat.yandex.ru
[!Wordstat];Exact search volume. Besides broad search volume, we clarify search volume in the most specific format "[!this !exact !keyword !format]", which limits search results to this exact set of words, in these exact word forms and order. This data is very important and keys.so is the only service which provides it. Broad match search volume of the "plastic window buy Moscow" is currently 6295 appearances in search results, so you may think it is a good keyword, but exact match search volume of this keyword ("[!plastic !window !buy !Moscow]") is zero, i.e. this is a dummy keyword, which is pointless to take into account.
Words;Number of words a in keyword.
Ads;Number of ads.
Documents found;Displays how many documents were in search results. Generally the smaller this number is, the easier it is to reach the top place. I.e., this is a tool for analyzing competitiveness of keywords, albeit rough and imprecise.
Cost per click;Average cost per click.
Place-name;Is a place-name.
Question;Is a question.
How to use this data?
Improve your website
If you're analyzing your own website, the first thing you need to do is to take a look at keywords at positions from 11 to 20. Set the appropriate filter, and you will see keywords from the second page of search results.
Then sort data by exact search volume, and you will get nothing short of a manual for improving the text of the page you're analyzing. Add 1-2 instances of them to the page's text or title, wait for reindexing, and its position most likely would improve. Working on user convenience also pays off. Maybe you should add some blocks, so that users will have easier time finding responses to those keywords which ended up on the second page of search results?
Such pinpoint improvements practically always provide huge gains, and you will soon see results, as your document is already close to a precious position in Top 10. You can similarly attempt to get it into Top 3 or Top 5. The highest positions in search results draw the most visits, after all.