Column;Value

Keyword;Resulting keyword. This column includes two links – for navigating to the keyword's dashboard and for opening the "Complementary keywords" report. Keyword weight;Number of pages, among provided pages, which were found in search results for this keyword. Wordstat;Broad search volume of this keyword, i.e. search volume without use of any clarifying operators. We get data on this from Wordstat.yandex.ru [!Wordstat];Exact search volume. Besides broad search volume, we clarify search volume in the most specific format "[!this !exact !keyword !format]", which limits search results to this exact set of words, in these exact word forms and order. This data is very important and keys.so is the only service which provides it. Broad match search volume of the "plastic window buy Moscow" is currently 6295 appearances in search results, so you may think it is a good keyword, but exact match search volume of this keyword ("[!plastic !window !buy !Moscow]") is zero, i.e. this is a dummy keyword, which is pointless to take into account. Words;Number of words a in keyword. Ads;Number of ads. Documents found;Displays how many documents were in search results. Generally the smaller this number is, the easier it is to reach the top place. I.e., this is a tool for analyzing competitiveness of keywords, albeit rough and imprecise. Top 1 price;Estimated cost per click (amount being charged) for placement at the top of the first page, according to Yandex' budget forecast. Top 1 CTR;CTR forecast for placement at the top of the first page, according to Yandex' budget forecast. Place-name;Is a place-name. Question;Is a question.