The system's main report
Domain Dashboard
The tool for instant analysis of a website and its advertising campaigns
Our system initiates searches for millions of keywords in search engines, saves results and analyses them. Yandex or Google can tell you which websites will respond to your keyword. We, however, work in reverse: keys.so can tells you to which keywords a website responds.

Data on keywords can be very useful if you wish to develop your website or work with your advertising campaign. We do a lot of work, write huge amounts of code, and analyze humongous amounts of information to simplify your work with keywords, ads and semantic kernels as much as possible.
This is the main report in our system, which serves as a springboard for other reports, such as reports about a website's keywords, its competitors, pages and advertising activity.
The most important parameters of websites
All the particularly important information is summarized in this report's upper part
1
By visibility
Which position in the rating of websites, sorted by visibility, occupies this website. The smaller this value, the higher a website is in the list, and higher positions likely mean more visits. Details on visibility and our method of calculating it are provided in the separate section of this article.

When you click this number, the full list of websites analyzed for your report will be displayed, sorted by visibility in the descending order.
2
By keywords reach
Which position in the rating of websites, sorted by the value of «Keywords in Top 50», in the descending order, occupies this website. The lower this number, the more search results display this website in positions from 1 to 50.

When you click this number, the full list of websites analyzed for your report will be displayed, sorted by number of keywords in Top 50 in the descending order.
3
Keywords in Top 50
Number of keywords, results of searching for which included this website in positions from 1 to 50.

Clicking it will open the report on the website's keywords in organic searches.
4
Visits
Estimated number of daily visits. This parameter is calculated according to an algorithm similar to calculating website visibility, but with its own reduction factors.
5
Pages in search results
Number of the website's pages which we found in Top 50 when analyzing our keywords base (which for Google.USA includes more than 200,000,000 keywords). This number generally differs from the number of website pages indexed by search engines, as even pages which in practice will almost never be included in actual search results can be indexed.
6
Visits per page
This is the result of dividing the website's "Visits per page" value by "Pages in search results". The higher this parameter, the greater number of unique visitors per page the website has on average.
7
Keywords per page
This is the result of dividing the website's "Keywords in Top 50" value by "Pages in search results". This number shows how many keywords on average from each page of this website get into Top 50 of search results.
8
Performance
This is a percentage of keys in Top 5 relative to their number in Top 50. Generally higher performance reflects better-quality SEO and more precise selection of the website's semantic kernel.
The "Owner's websites" block
Website monetization systems (advertising systems) and analytical systems offer webmasters to place code on their sites. In some of those systems, code issued to any website of the same webmaster (publisher, account owner) contains account identifiers, and these data will be present on all sites registered from the same account.

We analyze such data and group websites for which these marks intersect. So when web robots of keys.so find that a website they analyze has markers of Google Adsense, Google Analytics, Moevideo, Leadia, Leetero or Relap.io systems, identical to markers on some other websites, this block includes links to reports on this identifier. If no such intersections is found, this block remains empty.
Also this block can contain a link to report listing the website's subdomains. I.e. websites which are located within a higher-level domain. For example the site.ru domain may have msk.site.ru or spb.site.ru subdomains. Finding what subdomains your competitor website has may be useful.

Website subdomains:
For example, mail.ru has a lot of subdomains
The next block – Summary of website's keywords This block specifies for how many keywords a website holds the first position, and for how many it holds positions from 1 to 3, to 5, to 10 and to 50 in search results. With this block you can clearly see, how large as a project is a website being analyzed.
PPC
If our system found at least one ad belonging to this website, the PPC block will become available. It is divided into three parts:
1
PPC ads
This summary displays several most actively promoted ads on this website. Each row includes a header, ad text, and possibly quick links and fact blocks specified in the ad. For each add a number of keywords, in results of searching for which our system found this add, is also displayed. Clicking the number opens the "Ad keywords" report, allowing you to view the list of all keywords for which this block was included in the results.
2
PPC competitors
This is a list of websites, ads from which often appear when searching for the same keywords as the website being analyzed. Each row specifies a website's name, its number of PPC keywords identical to those of the website being analyzed (results from both websites are displayed when searching for these keywords), an overall number of PPC keywords for this website and a number of ads from this website which were found.
3
PPC website keywords
This block displays keywords, using which our system found an ad from the website being analyzed. Each row includes a keyword's text, search volume for that keyword (received from wordstat.yandex.ru service, without using any additional operators), its "[!search volume]», i.e. exact match search volume (search volume from wordstat.yandex.ru produced using operators that ensure exact matching of words, their order, and their forms), its position in its search results group, its search results group, if any, (bottom or top of the first page), and price for which it is displayed on the first page (derived from the budget forecast tool in Yandex.Direct or Google Keyword Planer)
Each block has the "Open all" link, leading to a report containing all data of this type, instead of only a demonstration volume.
SEO
If the website was found in search results for at least one keyword, the "SEO" block will appear next.
1
Website pages
List of pages of the website being analyzed, which were found in search engine results, for each page the number of keywords from it found in the results is specified. This number is a link to the "Page keywords" report.
2
Competitors
Websites which were more frequently encountered on the same result pages for keyword searches as the website being analyzed. For each website the following is specified: a number of keywords shared with the website being analyzed, percentage of those shared keywords in its total keywords, and a forecast of daily visitors, calculated using the algorithm similar to the algorithm for calculating website visibility.
3
Keywords
The list of keywords, results of searches for which included pages of the website being analyzed. Each row includes a keyword itself, search volume for that keyword (received from wordstat.yandex.ru service, without using any additional operators), its "[!search volume]», i.e. exact match search volume (search volume from wordstat.yandex.ru produced using operators that ensure exact matching of words, their order, and their forms), and its position in search results.
History of changes
The last block of our report is the history of website parameter changes. We regularly update our databases and whenever that happens we save information about representation of domains in search results at the time of a database checkout. This block displays all changes of the website's main parameters over time as charts. It contains the following charts:
1
Keywords in Top 1
Number of keywords for which the website was displayed first in the search results;
2
Keywords in Top 3, Top 5, Top 10, Top 50
Similarly to the previous chart, this chart reflects changes in numbers of keywords in positions from 1 to 3, from 1 to 5, from 1 to 10 and from 1 to 50 correspondingly;
3
Pages
Displays number of the website's pages found in search results;
4
Ads
Number of ads from the website being analyzed;
5
Keywords in PPC
Number of keywords, searches for which found at least one ad from this domain in PPC ad groups.
What is visibility and how do we calculate it
Visibility is the parameter which illustrates how many visits a website can potentially get due to searches. To calculate visibility we use data on search volume of keywords for which a website holds high positions, data on these positions and ratios for positions it occupies.

Let's illustrate the meaning of this parameter with an example. Let's imagine two websites, each of which is represented in search results just by a single keyword.
"A" website holds the first position for the "buy plastic windows in Balashikha cheaply" keyword. Let's say the search volume of this keyword equals 10.
"B" website holds the ninth position for the "buy plastic windows" keyword, and search volume of this keyword equals 5000.
Our example is quite graphic, "B" website clearly has greater potential of attracting visits, but how to express that numerically?
To make comparison of such combinations possible, we've developed our algorithm for calculating website visibility. We set a specific ratio for each position, which in practice reflects probability of a user clicking on a website which holds this position.
For example for the 1st position the ratio is 0.7 (70% of users would click), and for the 9th position the ratio is 0.15 (only 15% of users would click).
Then we multiply search volume of a keyword by this ratio and see that "A" website will get roughly 10*0.7 = 8 visitors per month, while "B" website will get 5000*0.15 = roughly 750. Therefore "B" website will get nearly 100 times more visitors, even though its average position in search results is lower.

Then we can summarize results of multiplying a keyword's search volume by its position ratio for all keywords of each website, and conclude which website has the greater potential for getting visits.