The method for quick expansion of your keyword and key phrase list
Often synonyms need to be found not for a single word, but for phrase. This may be necessary to expand a semantic kernel or to increase coverage of an advertising campaign.
How to quickly find phrases synonymous in meaning or thematically close to your original keyword? The "Complementary keywords" tool is intended exactly for this.
To get started, you have to specify an original keyword, after you click "Analyze" the system will select keywords closely connected to it.
What data is included in this report?
Our system measures similarity of words using data on search results. Our algorithm calculates how many identical documents end up in search results for two different keywords, and where they are positioned. Based on collected statistics, the degree of similarity between phrases is calculated.
This table provides the following data:
Keyword;Resulting keyword. This column includes two links – for navigating to the keyword's dashboard and for opening the "Complementary keywords" report.
Similarity;Numeric representation of similarity between the original and the current keyword phrases. This value may be in range from 0 to 100.
Wordstat;Broad search volume of this keyword, i.e. search volume without use of any clarifying operators. We get data on this from Wordstat.yandex.ru
[!Wordstat];Exact search volume. Besides broad search volume, we clarify search volume in the most specific format "[!this !exact !keyword !format]", which limits search results to this exact set of words, in these exact word forms and order. This data is very important and keys.so is the only service which provides it. Broad match search volume of the "plastic window buy Moscow" is currently 6295 appearances in search results, so you may think it is a good keyword, but exact match search volume of this keyword ("[!plastic !window !buy !Moscow]") is zero, i.e. this is a dummy keyword, which is pointless to take into account.
Words;Number of words a in keyword.
Ads;Number of ads.
Documents found;Displays how many documents were in search results. Generally the smaller this number is, the easier it is to reach the top place. I.e., this is a tool for analyzing competitiveness of keywords, albeit rough and imprecise.
Top 1 price;Estimated cost per click (amount being charged) for placement at the top of the first page, according to Yandex' budget forecast.
Top 1 CTR;CTR forecast for placement at the top of the first page, according to Yandex' budget forecast.
Toponym;Is a oponymt;
Question;Is a question.